Nov. 20, 2024 – People expect your law firm to be available digitally. Are you making it easy for them to interact with you online and on social media?

Attorney Stacey Schlemmer, a partner with Peterson, Berk & Cross SC in Green Bay, discusses the critical role of digital marketing for law firms, emphasizing the need for a strong online presence.

Schlemmer shares insights on creating a strategic marketing plan, the importance of search engine optimization, and the ethical considerations in legal marketing. She also highlights the significance of budgeting and tracking marketing efforts to ensure effectiveness and the necessity of building a recognizable brand through social media engagement.

Schlemmer presented at the State Bar of Wisconsin Solo & Small Firm Conference (WSSFC), Oct. 17-19, 2024. Designed specifically to address the challenges that small firms face, WSSFC gives attorneys the space to learn, network, and troubleshoot among peers. Attendees get reliable updates on legal developments in multiple practice areas that can help lawyers find solutions for the things keeping them up at night.