The State Bar's message - Wisconsin lawyers are problem solvers and expert advisers who serve their communities - began running on WHBY, Green Bay's top talk/news radio station in January.
February 2004
WHBY radio ads educate the public about the value of lawyers
The State Bar's message - Wisconsin lawyers are problem solvers and
expert advisers who serve their communities - began running on WHBY,
Green Bay's top talk/news radio station in January.
"The ads, which will continue for six months reaching more than
450,000 listeners in 23 surrounding counties, focus on how lawyers can
help the public with everyday legal problems." says Kevin Palmersheim,
Public Image Committee chair. "Future ads are being developed on home
purchase, domestic violence, and end-of-life planning."
"The radio ads drive people to LegalExplorer," says Palmersheim. "The
Web site is a valuable public service that offers a starting point for
resolving legal issues, answers basic legal questions, and provides
access to lawyers through the State Bar's Lawyer Referral and
Information Service."
The Bar introduced its Branding the Profession initiative and tag
line, Wisconsin Lawyers: Expert advisers. Serving you., in the spring of
2002, to educate the public about the value of lawyers. The initiative,
which grew out of concerns from members about the public's understanding
of the legal profession and the declining public image of lawyers, uses
the three key qualities the public values most about lawyers - expert
advice, problem-solving skills, and community service - in
communications to the public.
Other branding activities. This spring billboards
move from the Fox Valley/Green Bay area to the Eau Claire area. In
addition, 30-second television spots highlighting lawyers who
demonstrate exemplary commitment to community or pro bono service will
be broadcast in 23 Wisconsin counties through WISC-TV and UPN-14 as a
pilot project.
Inside the
Bar
