TV spots begin airing in the Green Bay/Fox River Valley in January
featuring lawyers engaged with area youth to senior citizens
Residents in the Green Bay/Fox Valley area know lawyers are making a
difference in their communities – not just because the State Bar
is featuring lawyers in two 30-second television spots, but because
these lawyers are improving their communities.
Attorneys Don Herrling, Appleton, and Mary
Rose Orcutt, Green Bay, volunteer their legal expertise at
local nonprofit senior centers helping the elderly navigate difficult
situations including estate problems, powers of attorney for health care
and finances, wills and probate, and landlord/tenant issues. Herrling
has helped more than 1,500 persons and families in 10 years, who had no
where else to turn. Orcutt gives presentations to senior citizens on
legal issues and provides counsels folks who often cannot afford or do
not know how to find legal representation.
Attorneys Gene Bartman and Gregg
Curry, both of Appleton, Jerry Hill, Oneida,
and Jessica J. King, Oshkosh, volunteer their services
to children and others in the community. Bartman has educated more than
1,500 fifth graders about the justice system through a mock trial story
based on the Big Bad Wolf. Curry assists the Hmong-American community
with legal issues, volunteers for the High School Mock Trial program,
and provides legal assistance to local United Way and Goodwill
organizations. Hill keeps his native culture alive by organizing moot
court programs and community events educating the Oneida community about
Indian law, treaties, and tribal government. King created an art and
music program at a charter school for at-risk high school students,
promotes Law Day and does multicultural programming and social justice
efforts with U.W.-Oshkosh.
The "Wisconsin Lawyers Make a Difference" TV series is part of the
State Bar’s Branding the Profession effort, which highlights
lawyers who demonstrate exemplary commitment to community or pro bono
service.
“These lawyers didn’t wait to be asked for their help;
they saw a need and they responded,” says Public Image Committee
Chair Ann Brandau, “They truly embody the three key qualities the
public values most about lawyers – expert advice, problem-solving
skills, and community service.”
Viewing information. The spots began airing in
January and will continue through mid March on WBAY-TV, reaching 75
percent of adults aged 25 - 49, 7.93 times in the Green Bay/Fox Valley
viewing area. Spots are airing during the Badger men’s basketball
games reaching 68.9 percent of the adults aged 25 - 49 three times in
the Dane County viewing area. Spots also are airing statewide on the Fox
Sports network during Badger hockey games, NASCAR races, and Milwaukee
Bucks basketball games reaching 4.91 percent of the men aged 25 - 49
statewide.
Watch
the TV spots.
More about branding.
