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  • InsideTrack
  • August 17, 2016

    A New Look for InsideTrack Next Month: Take a Peek

    Take a sneak peek at next month’s new look for WisBar InsideTrack.™ Our goal? To get you what you need – quickly – so you can move on to the next task at hand.

    Joyce R. Hastings

    Aug. 17, 2016 – We get it. You’re busy. If you’re like most of us, you struggle to manage the amount of information landing in your inbox.

    Joyce HastingsJoyce Hastings is communications director for the State Bar of Wisconsin. Reach her by email.

    Despite this, we hope WisBar InsideTrack remains a welcome addition to your inbox. Nine years ago, we promised a publication, delivered twice a month, that has context for you – a publication that distills developments affecting your practice and profession.

    But nine years is a long time, and it’s time for a remake.

    Based on your feedback in a recent readership survey, the next edition of InsideTrack, arriving on Sept. 7, will sport a new look. It is redesigned with these concepts in mind:

    • People remember 30 percent of what they read and 80 percent of what they see

    • Nine out of 10 lawyers now use a smartphone for law-related work

    For you, this means:

    • Easier to scan: A visually interesting design that better showcases the content, making it easier to scan on a small screen or PC;

    • Visually interesting: More images to add interest and help you quickly navigate its content;

    • Flexible layout: A layout that automatically changes to fit the device you’re reading on (commonly referred to as a “responsive design”), making it easier to view on a mobile device; and

    • Less clutter: Goodbye to the sea of unnecessary blue text link underscores, reducing the visual clutter that gets in the way of quickly gleaning the publication’s content

    Our goal? To get you what you need – quickly – so you can move on to the next task at hand. Click on the image below to get a sneak peek of the new design. Compare it to today’s version. What do you think?

    New InsideTrack design

    Take a peek at the upcoming new look for InsideTrack. Click on the image to enlarge it.

    One final tip: How about writing for InsideTrack? Help us spot practice-related trends and analyze the impact of legislative, court, and other developments that affect practice in Wisconsin. You may even earn CLE credit. The bonus? Hearing from colleagues, law school classmates, family, friends – and potential employers and clients – who find your article through an internet search. That’s called today’s marketing.

    New Weekly E-newsletter – But We’ll Keep It Brief

    Bar Briefs masthead

    This week State Bar of Wisconsin members will receive a new brief e-newsletter, delivered every Thursday. Bar Briefs will contain a timely collection of practice tips, membership benefits, upcoming events, new products, and other information of interest to State Bar members.

    Taking a lighter approach, Bar Briefs keeps members better informed about State Bar products, services, and programs while serving up some helpful tips … and a little bit of fun. Watch your inbox every Thursday.
    Questions? Contact Scott Robillard, srobillard@wisbar.org.


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