 Print is Not Gone with the Wind
In recent years, digital marketing has been blowin’ up a storm. Some have thought the surge in digital advertising spelled the end of print, but that’s one theory that hasn’t proven true.1 I do declare print ads still exist and even have advantages. Print amounts to much more than a hill of beans.
You can create print ads in a relatively short amount of time, and often the publication will provide design assistance free with the price of the ad. Digital marketing – especially pay-per-click advertising – requires significantly more manpower to develop the right keywords, bidding strategies, landing page quality scores, and analytics. Try integrating print advertisements with your digital campaigns to make both more effective. Print sticks around ‘til the cows come home.
The shelf life of print publications provides tremendous value. People read magazines in reception areas, homes, and offices for months after publication. Print is pretty as a peach.
Your brand can really shine in print. Using full color and bold images allows for lots of flexibility and makes your brand stand out. Heavens to Betsy, print is credible.
Readers associate the ads they see in print publications with the actual publications themselves. The more people respect the publication, the more they respect the companies advertising in it. This “halo effect” is why more than 80 percent of people trust print ads the most when making a purchase decision.2 Explore these articles for more insight and advice: Wisconsin Lawyer™ magazine can put the power of print to work for you. Whether you’re looking for referrals, building brand recognition, or announcing something special like firm promotions, new hires, a firm milestone, or awards, the State Bar's flagship monthly magazine gives you excellent visibility within the legal community. Layout and design service is available. Contact Karen Richter at
(800) 444-9404 ext. 6132 or krichter@wisbar.org for more information on special issues or upcoming editorial content.
 We’ve Got Leftover PI
As we all know, PI is more than 3.14 - you can't forget the 159.... So to recognize the fuller extent of PI, we’re extending our 30% savings on subscriptions to the Books UnBound® online law library through today at midnight! Treat yourself to savings as you enjoy these benefits: - Always accessible: Books UnBound is with you anywhere there’s an internet connection. It serves up information on your smartphone or laptop in the courtroom, home office, or wherever else you need it.
- Straight to the source: Bring your investigations full circle with Books UnBound. References to case law and statutes link directly to the original sources in Fastcase at no additional cost.
- Scores of useful features: Experience a slice of research heaven with keyword search and bookmarking options. Plus, download up-to-date, fillable forms with a simple mouse click.
Call us at (800) 728-7788 or visit us online. Be sure to use discount code B5124BB.* *The pie is all gone at midnight Thursday, March 15. The 30% discount is not available with any other discount. It may not be applied to previous purchases, individual Books UnBound titles, Books UnBound firm subscriptions, or existing Books UnBound subscription renewals.
 Stop! Have You Sponsored AMC 2018 Yet?
The Annual Meeting & Conference is one of the Bar’s most anticipated events – but we can’t make it happen without your help. There’s still time to become an event sponsor. Spotlight your firm in front of the entire State Bar membership before, during, and after the conference. Sponsors receive: - Name or logo on the conference website
- Recognition in pre-event marketing, including emails, social media promotions, and mobile app
- Name or logo in the onsite program and the conference “Wall of Fame”
- Complimentary 4-color ad in the onsite program (applies to most sponsorship levels)
- Onsite signage and podium recognition (if applicable)
- Inclusion in post-event Wisconsin Lawyer sponsor appreciation ad
- And more!
Support AMC and the legal profession by becoming a sponsor. To learn more, contact Karen Richter at krichter@wisbar.org or (800) 444-9404, ext. 6132.
March 18, 2005 Acting on court orders, doctors removed the feeding tube that was keeping Terri Schiavo alive. She died 13 days later. Her husband and parents clashed over her care for years after she collapsed in 1990 from a cardiac arrest that left her brain deprived of oxygen. Her case sparked an unprecedented legal battle, with Congress, the White House, and federal courts weighing in on her condition. It also shined a spotlight on the need for living wills/advance directives. National Health Care Decisions Day week is coming up April 16-22. Make sure your clients are prepared with A Gift to Your Family: Planning Ahead for Future Healthcare Needs. These helpful booklets walk clients through the process of putting their wishes in writing and direct them to seek attorney counsel for answers and planning advice. Versions are available in English for Illinois, Minnesota, and Wisconsin. The Wisconsin version also comes in Spanish.
|  Book of the Week
Ends Friday, March 16Alcohol Beverages Regulation in Wisconsin Print Book:
List: $219 member / $269 nonmember
Sale price: $175.20 member / $215.20 nonmember Books UnBound:
List: $159 member / $199 nonmember
Sale price: $127.20 member / $159.20 nonmember To claim your discount, use priority code B5045BB when ordering online or mention it when calling (800) 728-7788.*
Combating the Opioid Epidemic – Litigation on Behalf of County Government & More Indemnification & Hold Harmless Agreements in Real Estate Transactions An Introduction to Elder Law Navigating the VA Disability Appeals Process Wisconsin B Corps - Blending Profit and Purpose Step-by-Step Estate Planning I Step-by-Step Estate Planning II
Build Up Your Knowledge Base of Land Use and Development The Government Lawyers Division and the Administrative and Local Government Law Section are co-producing the Current Issues in Land Use and Development PINNACLE CLE session. When your clients look to you for counsel on the legalities of land, you’ll be ready with the helpful guidance from this valuable program. It examines the laws governing key housing situations, cell towers, TIFs, homeowners associations, and more. Register today. Child Advocates: Learn at Lambeau! Whether you’re a judge, court commissioner, prosecutor, guardian ad litem, agency attorney, or in private practice, this unique program hosted by the Children and Family Law Section has the legal playbook you need. Come out of the huddle with practical advice on hot topics and timely guidance on today’s trends. Topics include: - Recognizing and Overriding our Unconscious Biases
- Individualized Education Plans
- Juvenile Mental Health Commitments Under Chapter 51
- Ethics in Representing Cognitively-Disabled Parent or Child
Get in the game and register now for this special CLE program held in Green Bay at the Lambeau Field Club rooms. Help Shape the Future of the Bar and Your Profession Are you a section member looking to do more for your section? Thinking of joining a section? Running for a board position or serving on a subcommittee are great ways to become more involved. Section volunteers make an impact on the legal profession and justice system by providing vital services to State Bar members and the public. It’s also a meaningful way to meet and work with fellow attorneys who share your interests, needs, and concerns. During the next few months, the State Bar’s sections will be asking for board nominees and subcommittee volunteers. Please consider contributing your time and expertise. For questions, contact a section board member. Even if you’re unable to volunteer this time around, be sure to vote in your section’s elections. Watch your email for more information.
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