Sept. 18, 2024 – Lawyers who are in solo, small, or medium-sized firms: How comfortable are you in marketing your own firm? Do you know your SEO from your website optimization and content marketing? What sort of budget should you have?

Get an introduction to the fundamentals of digital marketing – including ideas on how to answer all those questions – at the Wisconsin Solo & Small Firm Conference (WSSFC), Oct. 17-19, 2024, in Wisconsin Dells.

The session “Digital Marketing Essentials for Law Firms: A Beginner’s Guide” is at 11:15 a.m. on Thursday, Oct. 17 at WSSFC. Learn more from presenters Lindsay Marty of Above the Bar Marketing, LLC, Madison; and Stacy J. Schlemmer, of Peterson, Berk & Cross, S.C., Green Bay.

Registration is open – visit wssfc.org for more information, or head to WisBar’s Marketplace to register.

What is WSSFC?

Designed specifically to address the challenges that small firms face, WSSFC gives you the space to learn, network, and troubleshoot among peers. It’s where you get tips on what to do as your practice grows and is a great place to meet colleagues and expand your connections.

Learn about practical tools and insightful hacks you can use right away. Find out how to maintain a profitable, thriving business in this fast-paced digital, hybrid work age. You’ll also get reliable updates on legal developments in multiple practice areas and solutions to the problems that keep you up at night.

This year’s WSSFC features 5 plenary sessions, 28 breakout sessions, and 4 program tracks, plus attendees have free access to webcasts of certain breakout sessions after the conference.

Here’s a sample of sessions at WSSFC:

• the opening plenary discusses discovery in litigation – see more about it in this issue of InsideTrack;

• strategic budgeting for law firms;

• e-signature technology and remote witnessing and notarization;

• why you should never emulate TV lawyers;

• understanding deepfake technology; and

• succession planning.

And of course, the popular 50 Tips in 50 Minutes. Check out the WSSFC schedule for the full list.

Earn Up to 15 CLE Credits

Get up to 15 overall credit hours from five plenaries and your choice of 28 breakout sessions. Depending on the sessions you attend, you can build a schedule from the credit options available, including CLE, EPR (Ethics and Professional Responsibility), LPM (Law Practice Management) and LAU (Lawyer Awareness and Understanding). Plus, get more CLE through webcasts after the conference. Choose from sessions across four tracks:

• Substantive Law;

• Practice Management;

• Technology; and

• Quality of Life/Ethics.

How to Reserve Your Spot at WSSFC

To register, visit the event page on WisBar's Marketplace or read the FAQ on wssfc.org.

For more details about the conference schedule, CLE descriptions, and tuition options, visit wssfc.org.

At the Kalahari Resort – Register Now

Bring your family for a mini vacation at the Kalahari Resort & Convention Center in Wisconsin Dells. Ideally located in the heart of Wisconsin Dells, the Kalahari Resort features a 27-hole golf club, spa, dining, retail shopping, movie theater, and waterparks. Find out more on wssfc.org.

To reserve your room, call (877) 253-5466 and mention the Wisconsin Solo & Small Firm Conference room block.