Oct. 20, 2010 – State Bar members are invited to attend "Tips to Market Your Law Practice in a Tight Economy," a free webinar from 12 to 1:15 p.m. on Nov. 11. Speakers Nerino Petro, State Bar practice management advisor, and Terrie Wheeler, president of MarketYourLawPractice.com, will discuss practical and cost-effective strategies to market a law practice in a challenging economy. The program will include a marketing plan that outlines how to:

• Retain and grow relationships with existing contacts
• Attract new business
• Increase name recognition and awareness
• Produce targeted and effective communications

Specific ideas in marketing planning, relationship building, client service, and responsiveness, attracting ideal clients, developing marketing messages, community involvement, public relations, association involvement, LinkedIn, and effective client communications also will be presented.