President's Perspective: Perception is reality
By Steven R. Sorenson
"Perception is reality." Each person has individualistic perceptions, 
different ways of looking at things, yet each person is able to change 
his or her perception and, thus, change reality.
This message was conveyed to me as I listened to an audiotape on my 
way to Madison last week. Each time the author mentioned "perception is 
reality" and the ability to change perception, I thought about our role 
as lawyers. Isn't that what we do; don't we try to change reality?
When we meet with clients, when we negotiate contracts, when 
we approach the jury, are we not asking people to move away from their 
own perceptions and see things the way we perceive them? Aren't we 
frustrated when people don't see things our way?
A law office consultant commented recently that lawyers' biggest 
problem is, "Lawyers just don't know when to stop 'lawyering.'" This is 
a major factor in the expanding negative image of the legal community. 
Our stubbornness, our conviction to our own perception of the facts 
blinds us to the perceived reality enjoyed by the rest of society. If 
"perception is reality" and if one's perception is based upon one's 
training, life experiences, and social relationships, how can we believe 
that our perceived legal reality, our view of life, now or in the 
future, will ever coincide with society's view?
Think about a legislator's perceptions when the legislator reviews a 
bill, such as the recent bill to increase the number of circuit court 
judges in Wisconsin. How does the legislator judge the value of the 
bill? Does she view it from the perspective of a lawyer who is regularly 
in court or as a taxpayer who believes she'll never need the services of 
the justice system? The obvious answer is as the taxpayer, or more 
likely as the candidate who wants to be reelected by the taxpayer. 
Lawyers need to remember that taxpayers view legislation through the 
filter provided by media accounts and coffee shop discussions. Conflicts 
are generated when people do not recognize others' reality positions. As 
lawyers, when we deal with political entities or community groups it 
does no good for us to condemn these people or their thoughts by 
declaring, "They do not understand." Even when these governmental 
officials are looking at the same set of numbers, circumstances, and 
explanations, theirs can be a very different conclusion than ours as 
lawyers. Each conclusion can be correct; it is just that their differing 
realities are formed through different perceptions.
I witnessed conflicting perceived realities when we worked on the 
facilities issue for the State Bar this year. At first it seemed 
incredible to me that so many members just did not perceive reality as I 
did. How could a group of lawyers reviewing the same set of statistics, 
listening to the same staff members, interviewing the same consultants, 
and viewing the same physical structures, suggest the existence of a 
reality that was so different from what I perceived as the undeniable 
facts? The truth is each of us had different lenses through which we 
viewed the facts. These differing views let individual committee members 
see the solution differently. Even differing perceptions would be okay 
except, as lawyers, we operated as advocates and to some degree purists. 
For many it became "my way is the only way" or "my reality is the true 
reality." This type of hard-line stubbornness created mistrust and 
animosity. Thankfully, we have moved away from that approach, have 
agreed to disagree and to work together so progress could be made.
In many of my previous columns, I have talked about the differences 
each of us experiences based upon our own unique law practice. I have 
talked about the need for tolerance and understanding, and the need to 
appreciate the diversity of our membership. Now I suggest that we, as 
representatives of the legal community in Wisconsin, expand and apply 
this understanding to the greater community  to don others' 
perception lenses in order to see what others perceive as reality.
Current membership surveys reinforce the lawyers' belief that they 
are being unfairly judged by society as a whole. However, as lawyers we 
are too stubborn, too fixed in our own realities to recognize that 
before we can tackle this image problem, we need to understand how the 
average citizen perceives the practice of law and the justice system. We 
cannot expect the general public to perceive judges, witnesses, 
prosecutors, defendants or other members of our legal system in the same 
way attorneys do. Society will base its view of the justice system on 
its limited experiences with the system and on the renditions it finds 
in the media.
Given this conclusion, can we expect John or Jane Citizen to 
understand the need for more litigation? Can we really expect the local 
taxpayer to appreciate the need to tie up courts and tax dollars to 
resolve such issues as the President's social life, tobacco abuse, death 
penalty delays, Indian fishing rights, or the like? From the public's 
vantage point lawyers are costing them money and doing nothing for them 
personally except exhausting the resources of government and businesses 
for which they work.
It is like the Crandon Mine issue. I have a client who owns several 
hundred acres of land in Forest County. This client thinks all of the 
environmental lawyers are crooks and "druggies" because they do not 
understand the realities of the economics of Forest County. My client is 
convinced that if it weren't for lawyers, who really only care about the 
money they can make, the Crandon Mine would have been operational by 
now, his land would have been purchased, and the economy of Forest 
County improved significantly. Then look at the same issue from the 
perspective of someone who lives outside the area but who likes to spend 
weekends bicycling on the back roads of Forest County and stops to enjoy 
the creek that runs through my client's land. This person may perceive 
lawyers as despots using legal loopholes, big money, and corrupt 
business practices to ravage the landscape and destroy the environment 
 all in the name of economic growth and development.
Or, consider the difference in attitudes of the mother of a 
17-year-old who was just waived into adult court because he flipped his 
vehicle after a graduation party, killing his passenger. That mother 
probably considers the waiver into adult court a travesty, an injustice, 
and an inappropriate legal maneuver by the district attorney simply to 
garner more votes in a coming election. But, if you are reading this 
story in a newspaper or listening to a conservative editorial advocating 
a get-tough-on-juveniles policy, you might wonder why justice takes so 
long, why there have to be juvenile court hearings, and why it isn't 
automatic that every child with a driver's license be advanced into 
adult court for punishment. "It is all a matter of perception."
As representatives of the legal community, it is our responsibility 
to take this realization and use it to our advantage. This insight can 
help attorneys improve the image of the legal system. As lawyers, we 
need to step back and look at ourselves through the perceptions of 
others. We need to ask the general public why they perceive lawyers the 
way they do. We need to stop debating with the general public, the 
Legislature, and other professionals and start listening. We need to 
change our perceptions so we as lawyers can change our realities. The 
legal community must open up its collective mind so our realities begin 
to coincide with the realities of the rest of society. We must do this 
with recognition that there will be times when it is important for the 
legal community to maintain its reality; then lawyers need to educate 
the public, not criticize the public's perspective. Never can we use a 
stubborn resistance to change in perception as an excuse for condemning 
everyone else in order to validate our own reality.
Just as a law office administrator explains to the partners, "You 
have to quit looking at the law firm from a lawyer's perspective and 
start looking at it from the client's perspective. Only if you look at 
the way you manage and operate your law firm from a client's perspective 
can you truly understand where your practice is going." Likewise, only 
if lawyers understand that it is society's reality that counts and not 
the lawyers' will the image problem be improved.
Remember, it is all a matter of perception and perception can be 
changed.
Wisconsin Lawyer