"The rule of the Internet: Help people get what they want."
People like givers. And lawyers can find social media success by focusing on helping others get what they want, and not selfishly pushing their own priorities, says attorney Kevin O'Keefe, founder and CEO of LexBlog, a company that works with lawyers to develop their presence on the Web. It may seem overly simple, but in the age of social media, it's more important than ever. Moreover, lawyers can better network by sharing the words and works of others, O'Keefe says.
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“Beyond Search: Lawyers Should Blog to Stand Out Online,” InsideTrack, Oct. 5, 2016
Lawyers should blog if they want to stand out from their competitors online, says Kevin O'Keefe. By sharing content, lawyers can better showcase their knowledge, connect with others in their field, and ultimately become a thought leader in their niche.
