Any attorney considering opening their own practice should first complete a business plan, says Superior-based attorney Johanna Kirk. "One of the most important things you can actually do is work on a business plan. That's going to help you set up your ideas, your dream of what areas you're going to practice, who your ideal clients are, and it forces you to go through the process of doing the reality check on that." Kirk recently spoke at the 2014 State Bar of Wisconsin Annual Meeting & Conference in Lake Geneva, Wis., June 25-27.
